1. Look at advertisements and promotional material for children's Happy Meals. Who is the marketing aimed at and why has criticism been levelled at McDonalds?
2. McDonalds have faced increasing competition from Burger King, who sell "flame grilled" burgers which are gaining popularity. If McDonalds are losing market share to Burger King because of this, why have they not equipped their kitchens with flame grills? (Consider the different types of cost incurred by the business and compare their pricing strategy with that of Burger King.)
